How to create a brand voice
What is an example of a brand voice?
Coca-Cola is one of my favorite examples when it comes to consistent brand voice. The Coca-Cola voice is positive, friendly, and down-to-earth. They are always showing us concepts of what a happy life looks like accompanied by positive voice.
What is Nike’s brand voice?
Nike is one company who are admired for their copywriting. It’s always inspiring, positive, and powerful. Their tone of voice is urgent, motivational, and encouraging. It inspires customers not just to buy their clothes, but to get out there and run a marathon.
What is Apple’s brand voice?
Apple’s brand voice consistency conveys confidence, quality and intimacy. Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products.
What are the 5 brand personalities?
There are five main types of brand personalities with common traits. They are ‘excitement‘, ‘sincerity‘, ‘ruggedness‘, ‘competence‘, and ‘sophistication‘. Customers are more likely to purchase a brand if its personality is similar to their own.
What is Coke brand personality?
The dominant brand personality for Coca Cola was excitement. Based on paired samples t-test result, it showed that the personality dimensions of sincerity and ruggedness of Coca Cola would be transferred to the consumer but the dominant personality of Coca Cola (excitement) and other two personalities would not.
What is Nike’s brand personality?
Nike has an active lifestyle, inspirational, exciting, cool personality. Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports.
What are the 12 brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What are Jung’s 4 major archetypes?
Jung claimed to identify a large number of archetypes but paid special attention to four. Jung labeled these archetypes the Self, the Persona, the Shadow and the Anima/Animus. The persona (or mask) is the outward face we present to the world.
What are the 13 archetypes?
There are 13 seduction archetypes; the siren, the sophisticate, the boss, the bohemian, the coquette, the goddess, the enigma, the sensualist, the lady, the diva, the empress, the ingenue and the gamine.
Who made the 12 archetypes?
Carl Jung created 12 archetypes: Ruler.
Did Carl Jung say life begins at 40?
Up until then, you are just doing research.”
Are archetypes stereotypes?
archetype – the original pattern or model from which copies are made; a prototype an assumed ideal pattern. stereotype – a preconceived and oversimplified idea of the characteristics which typify a person, situation, etc.; an attitude based on such a preconception. Stereotype is invariably negative/pejorative.
How do I find my shadow self?
How to Meet Your Shadow Self. Get curious about how you feel. Ask yourself questions about the thoughts and emotions that cause you pain. Try to understand why they’re there.
How do you connect with shadow yourself?
How to Integrate the Shadow
- Review your childhood. Ask yourself:
- Become aware of your shadow. We are unaware of the shadow in the same way we can’t see in the darkness.
- Don’t shame the shadow. Once you become aware of your shadow self, don’t shame or blame it.
- Use Your Triggers.
- Observe without judgment.
Why is shadow work dangerous?
“Until you make the unconscious, conscious, it will direct your life,” he tendered, “and you will call it fate.” A shadow can lead to limiting beliefs, which may snowball into all manner of undesirable outcomes: self-sabotage, destructive behavior, ruined relationships.
Is doing shadow work dangerous?
No, shadow work isn’t dangerous. With shadow work, it’s finally time to unveil all this. But if you do it to explore yourself in a different way if you do this to connect with yourself, there is nothing wrong or dangerous; it’s just the opposite.
Is Shadow work hard?
Why is Shadow Work SO Hard? For all of you who have had the pleasure of dancing with your shadow, you know it is not an easy endeavor. The confusion and intense emotions that inevitably rise to the surface when you stir things up by digging deep are not what I would consider fun.
Who needs shadow work?
4. Taking a step toward self-actualization. If you’re reading about shadow work, you’re likely also interested in your own development and personal growth. And according to Swart, shadow work is necessary for anyone who wants to become fulfilled and self-actualized.
Are shadows necessary?
Shadow work can sound scary, and some parts of it may be rather uncomfortable, but it is necessary work to uncover true joy and peace in life. Our shadow self often harms our life, in ways that are unconscious to us at the time, as a habitual reaction to particular places, people or things.
What exactly is shadow work?
Suspend judgement on yourself : Shadow work is a practice of healing and self-growth, which means that it requires surrender and acceptance. Instead of attacking everything that you don’t want to think, feel, or address, go into this process with an attitude of compassion for yourself and your experiences.
What is your dark side?
The ‘dark side‘ is the part of the self that lies hidden in the shadows of our personality. We are often surprised to learn that it exists and it is usually a part of ourselves that we would rather deny – a sort of motived forgetting. This ‘false self’ is what people present to the outside world.