How to create a company brochure
What should be included in a company brochure?
Most brochures have a standard distribution of content. Normally, you include your logo and headline in the front panel. In the middle panel, you include all the information about your product or service using supporting details. Finally, in the final panel, you include the call to action and the relevant information.
What are the steps to create a brochure?
Creating your brochure
- Pick your format. Look at your content and think about the purpose of your brochure, in order to decide whether bi-fold or tri-fold will work best for you.
- Select a design template. There are many professional brochure templates available.
- Lay out your content.
- Choose your paper & finish.
What is a brochure format?
A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet.
How do you end a brochure?
End the brochure with a call to action.
- This could be done by asking your reader to visit your showroom or call your office to schedule an appointment.
- Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People are more likely to act if you can create empathy.
What is the first page of a brochure?
One thing to keep in mind: the set-up of the pages can be a little confusing at first glance. The first page includes the inside flap, back and front of the pamphlet. The second page includes inside left, inside middle and inside right of the pamphlet.
What are the parts of a brochure?
Parts of a Brochure
- Name and Logo. Your business’s name and logo are the building blocks your brochure should be designed around.
- Brochure Cover. The cover image should make people want to own a piece of the dream you are advertising.
- Slogan.
- Main Text.
- Contact Information.
What is a brochure and how do you make it?
A standard print brochure (tri-fold brochure) is on 8 ½” × 11″ paper, folded into thirds. On one side of the paper, you have the inside flap, the back cover, and the front cover, from left to right. The core content of the brochure is on the inside. Grid systems are a simple way to line up your content and organize it.
What makes the brochure interesting?
A brochure is not like a poster that people walk by on the street. When someone looks at a brochure, they engage with it — turn it over, unfold panels, flip pages — and that provides opportunity to for you to craft that experience for your audience.