How to create a look alike audience
How do you create a lookalike audience?
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- Go to your Audiences.
- Select the Create Audience dropdown and choose Lookalike Audience.
- Choose your source.
- Choose the country/countries where you’d like to find a similar set of people.
- Choose your desired audience size with the slide.
- Select Create Audience.
How do I create a lookalike audience on Instagram?
Go to your Audiences. This can be located if you click on “Facebook Ads” in the top left corner. “Audience” will be the first option under “Assets”. Click the “Create Audience” dropdown; there will be three other options listed: “Custom Audience”, “Lookalike Audience”, and “Saved Audience”.
What is a 1% lookalike audience?
Depending on how closely you want to match your base audience, you can set up a lookalike audience size that’s anywhere from 1% to 10%, where the 1% includes only those people who most closely match your base audience. In the U.S., that 1% audience is about 2 million people.
How long does it take to build a lookalike audience?
It may take six to 24 hours for your Lookalike Audience to be created. After that, it’ll refresh every three to seven days as long as it’s being used in an active ad set. To check the status of your Lookalike Audience go to Audience Manager. Now you know how to create a Custom Audience and a Lookalike Audience.
How big is a lookalike audience?
Facebook Lookalike Audience Minimum Size
To create a Facebook lookalike audience, your source audience needs to include at least 100 people from a single country. Additionally, it’s recommended that your source audience contain 1,000 to 50,000 people.
Are lookalike audiences effective?
Lookalike Audiences are an effective tool for Facebook advertising, allowing you to take results to a new level. This efficiency is due to the fact that you are reaching out to interested users.