How to create a buyer persona
How do I create a buyer persona?
Here’s how to work through the steps involved in creating your buyer personas in more detail.
- Fill in your persona’s basic demographic information.
- Share what you’ve learned about your persona’s motivations.
- Help your sales team prepare for conversations with your persona.
- Craft messaging for your persona.
How do you create a persona profile?
5 terrific tips for creating user personas
- Don’t confuse demographic and persona.
- Start small, expand after.
- Don’t just ‘come up’ with personas: base them on real people.
- Talk to your users in person, if you can.
- Keep an open mind.
How do I create a user persona template?
The 5 essentials to a good user persona template
- Bare necessities. Source: Xtensio. Your user persona template should always include an area for basic information about your user.
- Pictures. Source: Dani Guerrato.
- Personality. Source: Xtensio.
- Goals and motivations. Source: Behance.
- Pain points. Source: Dribbble.