How to create utm parameters

How do you generate UTM parameters?

How to Build UTM Codes in HubSpot
  1. Navigate to your Analytics Tools.
  2. Open the Tracking URL Builder.
  3. Open the Tracking URL form to create a new UTM code.
  4. Fill in each attribute of your UTM code and click “Create.”
  5. Use the shortened link in your marketing campaign.
  6. Measure your success.

How do I generate UTM codes in Google Analytics?

How to use UTM tracking codes
  1. Install Google Analytics on your website.
  2. Visit Google’s free Campaign URL Builder page.
  3. Insert the website URL and campaign information.
  4. Create a unique UTM tracking code (aka campaign URL) for every ad or link.
  5. Use the UTM tracking codes in your marketing campaigns.

What are UTM parameters in Google Analytics?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

What is UTM code?

Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.

How do UTM parameters work?

UTM parameters are tags that you add to the URLs that you put on your emails, social media posts, and digital ads. These tags can be tracked in your Google Analytics dashboard so that you can better understand how visitors get to your site.

What is a UTM URL?

A UTM code is a snippet of simple code that you can add to the end of a URL to track the performance of campaigns and content. UTM stands for “Urchin Traffic Monitor”. This name comes from Urchin Tracker, a web analytics software that served as the base for Google Analytics.

Which UTM parameters are required?

When you add parameters to a URL, you should always use utm_source , utm_medium , and utm_campaign . utm_term and utm_content are optional. utm_ is simply the required prefix for these parameters.

Why are UTM parameters so valuable?

Why are UTM parameters valuable for your social listening program? They are important for social listening because they allow you to track data about your campaigns—about website traffic, lead generation, and conversions.

What is UTM in digital marketing?

UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms. A common utilisation of a UTM code is to create a unique URL for each campaign.

What is the full form of UTM?

UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator). The UTM system consists of 60 zones, each 6-degrees of longitude in width.

Does the order of UTM parameters matter?

No specific order is required for the Source, Medium, Campaign, or other query parameters. You should use a question mark (?) before the first query parameter and then separate all other query parameters with ampersands (&).

How many UTM parameters are there?

UTM parameters work with analytics programs to give you a detailed picture of your social media results. There are five different UTM parameters. You should use the first three in all UTM tracking links. (They’re required by Google Analytics.)

Is UTM only for Google Analytics?

You don’t. If you have Google Analytics installed on your website, it will work automatically. The GA script will correctly detect all the UTM parameters and build the campaign reports for you. However, remember that utm_source is a required parameter for Google Analytics.

Can you have multiple UTM sources?

Social, Organic, Paid, Email, Affiliates, are all core marketing channels that include multiple traffic sources. UTM Source: The individual site within that channel. If you have multiple links in the same campaign, like two links in the same email, you can fill in this value so you can differentiate them.

How do you write UTM?

In the case of UTM, I suggest writing “m E” for “meters East” after the Easting, and “m N” for “meters North” after the Northing. When communicating a coordinate by voice, say the words “meters East” after the Easting and “meters North” after the Northing.

How long do UTM parameters last?

When a hyperlink contains a URL with UTM parameters, the web analytics software of the destination website interprets the parameter information and attributes it to the browser’s website session and the sessions after that until the campaign attribution window has expired (by default, six months in Google Analytics).

Do UTM links expire?

The default for sessions is 30mins and campaign expires after 6 months. Here is documentation on how UTM parameters match up to GA data.

How do I find UTM terms in Google Analytics?

Where do I Find my UTM Code in Google Analytics? To find your UTM data in Google Analytics, navigate to » Acquisition » All Traffic » Source/Medium.

What is URL tagging?

A tagged URL is the result of adding unique identifiers to your destination URL. This technique is known as “link tagging” and it can give a great boost to your marketing efforts. Tagged URLs allow you to successfully track SEO vs.

How do I create a URL?

How to Make a Free URL
  1. Create a free website on You will create a “site address” during registration that will become your free URL.
  2. Use Google Sites to create your free URL. You can create multiple websites under a single Google account and select a unique address for each one.
  3. Register for a free website with Bravenet.

What is manual tagging?

In a manual tagging system, you only capture the data that you tag, so by definition, you have to tag events before you can get the data for them.