How to create a pillar page

What is a pillar page?

Also known as a content pillar or power page, a pillar page is a web page that covers the overall topic in depth and links to the clusters of related content.

What makes a good pillar page?

“Each section of a pillar page should link to a separate article covering that topic more in-depth. If the reader is intrigued, they will click through to learn more.” Hundrev adds: “The pillar should be a concise overview of the subject.

How long should a pillar page be?

There are no explicit guidelines for how long your pillar page should be, but if you’re going to be comprehensive, you should probably aim for at least 2,000 words, and try to stay under 5,000 (remember, you’ll go more in-depth on subtopics in other posts).

What are pillar page design layout tips?

A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.

Is a pillar page the same as a landing page?

Pillar pages are the opposite of landing pages in many ways.

Their primary goal is not to convert visitors into potential customers, but to attract potential customers to your site. Great pillar pages often rank well on search engine result pages, attracting traffic to your site.

What is a pillar strategy?

Strategic pillars are simply the 3-4 strategic battlefields that your business needs to win in, no matter what else happens. Strategic pillars truly represent the essential dimensions around the company’s long-term success. These are the most strategic battlefields that you need to win on.”

What are the 4 pillars of business?

Every business needs a handle on the four pillars of business: management, marketing, operations and finance.

What is a pillar topic?

A pillar page broadly covers key aspects of a topic relevant to your company (e.g., a product or service), while topic clusters are subcategories that cover keywords related to that topic in-depth.

What is a pillar?

(Entry 1 of 2) 1a : a firm upright support for a superstructure : post entry 1. b : a usually ornamental column or shaft especially : one standing alone for a monument. 2a : a supporting, integral, or upstanding member or part a pillar of society.

What are the five pillar of faith?

The five pillars – the declaration of faith (shahada), prayer (salah), alms-giving (zakat), fasting (sawm) and pilgrimage (hajj) – constitute the basic norms of Islamic practice.

What is a pillar of strength?

: someone or something that gives support or help during difficult times My husband was my/a pillar of strength during my mother’s illness.

What is a pillar of support?

A supportive or emotionally strong person. My aunt has been a pillar of support for me, helping me through many difficult moments in my life. See also: of, pillar, support.

What is a pillar of hope?

Pillars of Hope (called Pilares de Esperanza in some advertisements) is a specialty boarding school in Costa Rica, located on the former site of the Academy at Dundee Ranch that was shut down by the Costa Rican government in 2003.

What is the purpose of a pillar?

In structural engineering, pillars support heavy loads above them. They often sit under beams or arches on which walls or ceilings rest. A pillar transmits the weight of structures above it to other structures below it through compression.

What is another word for pillar?

What is another word for pillar?
column post
obelisk baluster
mast pile
pole tower
vertical buttress

What is a pillar a company?

Aug 21, 2019 · 8 min read. Brand pillars are the points that set your company apart from competitors. You want to sum up your outlook on the things that matter most to your customers, and where it naturally fits, reinforce those ideas in content you produce.

What is another word for strategic pillar?

strategic pillar > synonyms

»strategic thrust exp. »strategic direction exp. »policy direction exp. »policy guidance exp.

What is a pillar stone?

1 : a pillar-shaped monument or memorial of stone. 2 : cornerstone.

When someone is a pillar?

pillar Add to list Share. If someone describes you as a pillar of strength, he’s saying you’re reliable and supportive, much like a pillar or column of a building that helps hold the structure up. Someone indispensable to your company might be considered a pillar to the organization.

What is the biblical meaning of pillar?

The pillar is the bridge between HEAVEN and EARTH, the vertical axis which both unites and divides these two realms. It is closely connected to the symbolism of the TREE; it also represents stability, and a broken pillar represents death and mortality.

What is the difference between pillar and column?

A pillar is a vertical support member and may be constructed as a single piece of timber, concrete or steel, or built up out of bricks, blocks and so on. However, whereas a pillar does not necessarily have a load-bearing function, a column is a vertical structural member that is intended to transfer a compressive load.

What are the three types of pillars?

(The) three types of columns are Doric, (Ionic), and Corinthian.

What is difference between pillar and Pier?

As nouns the difference between pillar and pier

is that pillar is (architecture) a large post, often used as supporting architecture while pier is a raised platform built from the shore out over water, supported on piles; used to secure, or provide access to shipping; a jetty.